The best CMOs at Australian tech companies
A chief marketing officer owns a company's brand, demand and marketing team, and answers for marketing's contribution to revenue at the executive table. This list ranks CMOs at Australian tech companies on what their public record shows.
How this list is scored
To qualify, a person must hold or have held the CMO seat, or the equivalent top marketing title reporting to the CEO, at an Australian tech company. Each person is scored out of 10 on 6 criteria, 60 points in all. Scores measure how much of a person's work is publicly documented, not how good they are at the job: plenty of excellent people keep their results private, and they score lower here for that reason alone.
- Outcomes
- Results tied to the person's own work.
- Verification
- How independently those results can be checked.
- Breadth
- Brand, demand, product marketing and team building they have documented.
- Teaching
- What they have published or presented for others in the field.
- Peer citation
- Awards, press and peers pointing at them.
- Currency
- Whether they are verifiably working in Australia in 2026.
The list at a glance
| # | Name | Role | Outcomes | Verification | Breadth | Teaching | Peer citation | Currency | Total |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Zach Kitschke | Chief Marketing Officer, Canva | 7 | 9 | 9 | 4 | 9 | 7 | 45 |
| 2 | Aisling Finch | VP Marketing and Chief Marketing Officer, Domain | 5 | 8 | 7 | 3 | 7 | 6 | 36 |
| 3 | Zara Cobb | Chief Marketing Officer, Compare Club | 6 | 7 | 7 | 2 | 6 | 6 | 34 |
| 4 | Joel Moran | Chief Marketing Officer, Click Frenzy | 4 | 6 | 4 | 6 | 4 | 8 | 32 |
| 5 | Maryanne Tsiatsias | Chief Marketing Officer APAC, SEEK | 5 | 7 | 5 | 3 | 6 | 6 | 32 |
| 6 | Deborah Kytic | Director of Marketing and Customer Growth, Prospa | 4 | 7 | 4 | 2 | 5 | 8 | 30 |
| 7 | Dean Chadwick | Chief Customer Officer, MYOB | 5 | 5 | 6 | 2 | 6 | 6 | 30 |
| 8 | Tasman Page | Global Marketing Director, Employment Hero | 5 | 7 | 5 | 2 | 5 | 6 | 30 |
| 9 | Max Bonpain | Chief Marketing Officer, Openmarkets Group | 3 | 6 | 5 | 2 | 4 | 6 | 26 |
| 10 | Sharon Kenny | Head of Marketing, BizCover | 3 | 6 | 4 | 2 | 5 | 6 | 26 |
The ranking, with the workings
- 145/60
Zach Kitschke
Chief Marketing Officer, Canva · Sydney
Zach Kitschke is Chief Marketing Officer of Canva, the Sydney-founded design platform. The Drum reports he was the company's fifth employee, has been there 12 years and oversees a 400-strong global marketing team. Before Canva he was a tech reporter covering Australia's startup ecosystem. Adweek describes his remit across consumer, B2B and international marketing, and notes Forbes and Business Insider CMO recognitions. B&T listed him for Canva on its CMO lists in 2024 and 2025.
Scores and evidence for Zach Kitschke Outcomes 7 The Drum reports he was Canva's fifth employee and now oversees a 400-strong global marketing team Verification 9 The Drum, Adweek and two B&T lists independently document the role Breadth 9 Adweek lists consumer, B2B and international marketing across product marketing, PR, brand, performance, creative, martech, research and growth Teaching 4 Public record centres on press interviews about his role, including The Drum and Adweek profiles Peer citation 9 Adweek cites Forbes Most Influential CMO and Business Insider Most Innovative CMO recognitions; B&T CMO lists in 2024 and 2025 Currency 7 Named as Canva CMO in sources dated June 2025 to November 2025 Public sources: How a former journalist became the voice of a $32bn tech brand (The Drum) · Bridging the gap between creativity and productivity with Zach Kitschke, CMO of Canva (Adweek) · B&T's CMO Looooooooong List Returns! (B&T) · It's Back! B&T's CMO Looooooooong List! (B&T)
- 236/60
Aisling Finch
VP Marketing and Chief Marketing Officer, Domain · Sydney
Aisling Finch was appointed vice president marketing and chief marketing officer of Domain in August 2025, following the CoStar takeover, according to B&T and Mumbrella. She leads marketing strategy, brand and consumer experience across domain.com.au, commercialrealestate.com.au and allhomes.com.au. AdNews reports she was previously VP of marketing at SafetyCulture, with a team of 30, after 13 years at Google ending as senior director of marketing for Australia and New Zealand. By her own account, Domain and Allhomes reach 7.9M unique residential users.
Scores and evidence for Aisling Finch Outcomes 5 Cited a 7.9M unique residential audience across Domain and Allhomes, by her own account (Ipsos) Verification 8 B&T, Mumbrella and AdNews independently report her Domain and SafetyCulture appointments Breadth 7 Leads brand, consumer experience and marketing across three Domain sites; led a team of 30 across brand, communications and acquisition at SafetyCulture Teaching 3 Public record centres on roles and her own LinkedIn posts Peer citation 7 Appointments covered by B&T, Mumbrella and AdNews; listed for Domain on B&T's 2025 CMO list Currency 6 Appointed Domain CMO in August 2025 Public sources: Domain Appoints Ex-SafetyCulture Marketing Boss Aisling Finch As CMO (B&T) · CoStar officially confirms Pellegrino as Domain boss (Mumbrella (LinkedIn post)) · Movers and shakers: HERO, ABC, Publicis Sapient, SafetyCulture, Nine (AdNews) · It's Back! B&T's CMO Looooooooong List! (B&T) · Aisling Finch post on Domain audience growth (LinkedIn (own post))
- 334/60
Zara Cobb
Chief Marketing Officer, Compare Club · Sydney
Zara Cobb was appointed chief marketing officer of comparison platform Compare Club in October 2025, as reported by B&T. She was previously CMO at Cashrewards, leading brand transformation and member growth. Before that she spent six years at online home loan platform Lendi Group as CMO, Group CMO and Chief Growth Officer, and played a key part in its merger with Aussie Home Loans. B&T reports she has led teams of more than 60 people and marketing budgets of up to $30 million.
Scores and evidence for Zara Cobb Outcomes 6 B&T reports a key part in Lendi's merger with Aussie Home Loans and brand and member growth work at Cashrewards Verification 7 Multiple B&T reports from 2018 and 2025 document her CMO roles Breadth 7 Led teams of more than 60 and budgets up to $30 million across CMO, Group CMO and Chief Growth Officer roles Teaching 2 Public record centres on roles rather than talks or published work Peer citation 6 Listed for Cashrewards on B&T's 2024 CMO list; appointments covered by B&T Currency 6 Appointed Compare Club CMO in October 2025 Public sources: Zara Cobb Appointed Compare Club CMO (B&T) · Lendi Appoints New Chief Marketing Officer (B&T) · B&T's CMO Looooooooong List Returns! (B&T)
- 432/60
Joel Moran
Chief Marketing Officer, Click Frenzy · Sydney
Joel Moran is Chief Marketing Officer at Click Frenzy, the Australian online shopping marketplace. B&T listed him in that role as a speaker at Commission Factory's ThinkTank event at Shangri-La Sydney on 6 August 2026, a gathering of more than 250 performance marketing leaders. Earlier, B&T quoted him as Afterpay's vice president of marketing, international markets, on the Own It campaign created with 72andSunny in February 2025.
Scores and evidence for Joel Moran Outcomes 4 Quoted on Afterpay's Own It campaign via 72andSunny as VP marketing, international markets Verification 6 Two B&T reports name him in his Click Frenzy and Afterpay roles Breadth 4 Documented work spans international brand campaigns at Afterpay and the CMO role at Click Frenzy Teaching 6 Listed as a speaker at Commission Factory's ThinkTank event for performance marketing leaders in Sydney, August 2026 Peer citation 4 Covered by B&T in 2025 and 2026 Currency 8 Spoke as Click Frenzy CMO on 6 August 2026 Public sources: Commission Factory Brings ThinkTank Global Series To Sydney, 250+ Performance Marketing Leaders (B&T) · Afterpay Launches 'Own It' Campaign Via 72andSunny (B&T)
- 532/60
Maryanne Tsiatsias
Chief Marketing Officer APAC, SEEK · Melbourne
Maryanne Tsiatsias is Chief Marketing Officer APAC at SEEK, the ASX-listed jobs marketplace headquartered in Melbourne. Branding in Asia quoted her in that role on SEEK's 2025 Mrs Claus job-search campaign by Droga5 ANZ. AdNews quoted her as SEEK's ANZ marketing director when UM won the SEEK media pitch in 2022. She announced SEEK's brand campaign The Seekret on LinkedIn, saying by her own account it brings better job matches. B&T listed her for SEEK on its 2025 CMO list.
Scores and evidence for Maryanne Tsiatsias Outcomes 5 Quoted on SEEK's Mrs Claus campaign by Droga5 ANZ (2025) and the UM media pitch win (2022) Verification 7 Branding in Asia, AdNews and B&T independently name her in SEEK marketing roles Breadth 5 Documented work spans brand campaigns and media agency selection Teaching 3 Public record centres on campaign commentary, including her own LinkedIn post on The Seekret campaign Peer citation 6 Listed for SEEK on B&T's 2025 CMO list Currency 6 Quoted as SEEK CMO APAC in September 2025 Public sources: Mrs. Claus Helps Santa Look for a Job in New SEEK Campaign (Branding in Asia) · UM wins SEEK pitch (AdNews) · It's Back! B&T's CMO Looooooooong List! (B&T) · SEEK unveils major new brand campaign The SEEKRET (LinkedIn (own post))
- 630/60
Deborah Kytic
Director of Marketing and Customer Growth, Prospa · Sydney
Deborah Kytic is director of marketing and customer growth at Prospa, the ASX-listed small business fintech lender. B&T quoted her in that role when Prospa appointed Bench Media as its media agency in February 2026, and AdNews quoted her as Prospa Marketing Director when Sandbox won the account in 2021. B&T reports Prospa has helped more than 50,000 small businesses in Australia and New Zealand. B&T listed her for Prospa on its 2025 CMO list.
Scores and evidence for Deborah Kytic Outcomes 4 Appointed Bench Media as Prospa's media agency in February 2026 Verification 7 B&T and AdNews independently quote her in Prospa marketing roles from 2021 to 2026 Breadth 4 Documented work centres on media agency selection and customer growth Teaching 2 Public record centres on roles and agency announcements rather than talks Peer citation 5 Listed for Prospa on B&T's 2025 CMO list Currency 8 Quoted in her Prospa role in February 2026 Public sources: Non-Bank Lender Prospa Appoints Bench Media (B&T) · Sandbox wins the Prospa media account (AdNews) · It's Back! B&T's CMO Looooooooong List! (B&T)
- 730/60
Dean Chadwick
Chief Customer Officer, MYOB · Sydney
Dean Chadwick is Chief Customer Officer at MYOB, leading marketing and digital. By MYOB's own account, he joined as CMO and moved into the customer officer role 18 months in, unifying the marketing and digital teams. MYOB reports he placed 11th of 51 finalists in the CMOs of the Year category at Mi3's inaugural CMO Awards in 2025. His earlier roles include Chief Customer Officer at The Iconic, CEO of Virgin Loyalty and an executive post at American Express. B&T listed him for MYOB in 2025.
Scores and evidence for Dean Chadwick Outcomes 5 Unified MYOB's marketing and digital teams on moving from CMO to Chief Customer Officer, by MYOB's own account Verification 5 Role detail comes mainly from MYOB's own pages, with B&T's 2025 CMO list as a third party Breadth 6 Remit covers marketing and digital; prior roles at The Iconic, Virgin Loyalty and American Express Teaching 2 Public record centres on roles rather than talks or published work Peer citation 6 Placed 11th of 51 finalists in Mi3's 2025 CMOs of the Year, by MYOB's own account; listed on B&T's 2025 CMO list Currency 6 Named as MYOB's marketing lead in sources dated 2025 Public sources: MYOB's Dean Chadwick Recognised Among Australia's Top Marketing Leaders (MYOB) · Meet the MYOB Executive Team (MYOB) · It's Back! B&T's CMO Looooooooong List! (B&T)
- 830/60
Tasman Page
Global Marketing Director, Employment Hero · Sydney
Tasman Page is global marketing director at Employment Hero, the Australian HR and payroll software company. Campaign Brief reports he led the company's first integrated campaign developed entirely by its in-house creative agency, Hero Collective, rolling out in Australia, the UK and New Zealand in March 2025. B&T quoted him as global marketing director on the rabbit mascot campaign retelling the Tortoise and the Hare in August 2025, and listed him for Employment Hero on its 2025 CMO list.
Scores and evidence for Tasman Page Outcomes 5 Led Employment Hero's first integrated campaign made entirely by in-house agency Hero Collective, across Australia, the UK and New Zealand Verification 7 Campaign Brief and B&T independently quote him in the role Breadth 5 Documented work spans integrated brand campaigns and in-house creative across three markets Teaching 2 Public record centres on campaign commentary rather than talks Peer citation 5 Listed for Employment Hero on B&T's 2025 CMO list Currency 6 Quoted as global marketing director in August 2025 Public sources: Employment Hero launches integrated campaign to get more employers to hop on board (Campaign Brief) · Employment Hero Rewrites The 'Tortoise & The Hare' Fable With Rabbit Mascot (B&T) · It's Back! B&T's CMO Looooooooong List! (B&T)
- 926/60
Max Bonpain
Chief Marketing Officer, Openmarkets Group · Australia
Max Bonpain was appointed Chief Marketing Officer of trading and wealth fintech Openmarkets Group in August 2025, as reported by Mediaweek and the Australian Marketing Institute. He was previously group head of marketing at ASX-listed Complii FinTech Solutions, and earlier held senior roles at Telstra, Microsoft, Unilever, Samsung Electronics and IBM. The Australian Marketing Institute notes more than 25 years of marketing experience. Openmarkets has offices in Sydney, Melbourne and Brisbane.
Scores and evidence for Max Bonpain Outcomes 3 Public record centres on his appointment and prior roles rather than specific results Verification 6 Mediaweek and the Australian Marketing Institute both report the August 2025 appointment Breadth 5 Mediaweek lists prior senior roles at Complii FinTech, Telstra, Microsoft, Unilever, Samsung Electronics and IBM Teaching 2 Public record centres on roles rather than talks or published work Peer citation 4 Appointment covered by Mediaweek and the Australian Marketing Institute Currency 6 Appointed Openmarkets CMO in August 2025 Public sources: Max Bonpain named CMO of fin-tech Openmarkets Group (Mediaweek) · Openmarkets Group appoints Max Bonpain to CMO role (Australian Marketing Institute)
- 1026/60
Sharon Kenny
Head of Marketing, BizCover · Sydney
Sharon Kenny is head of marketing at BizCover, the Australian online small business insurance platform. B&T quoted her in September 2025 when BizCover extended its relationship with Jaywing for digital PR to support its organic search strategy. B&T also quoted her on BizCover's campaign timed to the tennis season in January 2024. She was listed for BizCover on B&T's 2025 CMO list.
Scores and evidence for Sharon Kenny Outcomes 3 Extended BizCover's digital PR relationship with Jaywing for organic search in 2025 Verification 6 Two B&T reports from 2024 and 2025 quote her in the role Breadth 4 Documented work spans seasonal campaigns and organic search through digital PR Teaching 2 Public record centres on campaign and agency commentary rather than talks Peer citation 5 Listed for BizCover on B&T's 2025 CMO list Currency 6 Quoted as BizCover head of marketing in September 2025 Public sources: BizCover & Lyka Turn To Jaywing To Future Proof Organic Search Strategies (B&T) · BizCover Sticks To What They Know With Timely Tennis Campaign (B&T) · It's Back! B&T's CMO Looooooooong List! (B&T)
Method notes
Candidates were found from industry press, awards, conference speaker pages, podcasts and bylined writing, then every source was opened and checked to confirm it names the person and supports the facts quoted. Where a person's 2026 role is not publicly listed, they are described by the role they are known for, and the Currency score reflects that.
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